Some relate to your company, while others come from your agency. Watch out for any sudden spikes in new, low-quality backlinks. This could signal that you’ve been attacked by spam, which could harm your SEO. If you’re not sure where to start, follow the list of issues and fixes PageSpeed Insights suggests.
International SEO: hreflang tags
The recovery process began with a comprehensive audit of all website content. Using tools like Google Search Console and SEO analytics platforms, I identified pages with declining rankings and pinpointed the causes. The focus was on relevance, accuracy, and adherence to current SEO best practices.
Putting Your SEO Audit Into Action
A website audit tool may SEO Anomaly also check your page authority, which is a score that predicts how well a page will rank on SERPs. To improve your score, seek external links from high-authority pages that outrank yours. Google recognizes the value of these pages, so the links lend credibility to your content quality. In 2023, mobile devices generated over half of all global website traffic. Google incorporated mobile indexing in 2019, and it’s been a crucial ranking criterion for content ever since.
These straightforward steps are often enough to achieve SEO success, yet many overlook them while searching for complicated shortcuts. This isn’t busywork; it’s the foundation of a solid SEO strategy. Next to each URL, there should be the main keyword that the page should target, plus a few related synonyms or variations. Certain schema types, like rich results markup, allow your listings to display extra details, such as star ratings, event information, or product prices. These “rich snippets” can grab attention in search results and increase click-through rates. Redirecting those resources toward content and foundational SEO improvements usually yields way better results.
On the search side, track keyword rankings with SEO audit tools like Wincher, Ahrefs, or Semrush to see how well your pages are doing in the SERPs. On-page SEO involves reviewing elements on individual pages to ensure they’re easy for search engines to understand and provide a good user experience. During an audit, the focus isn’t on making fixes but on assessing page-specific issues that need attention.
Google often shows meta descriptions in the search results, so you should try to write an enticing one for every important page. Missing H1 tags, on the other hand, usually point to bigger issues like an improperly coded theme. It shouldn’t list things like redirects, non-canonicals, or dead pages because those send mixed signals to Google. Core Web Vitals are metrics that Google uses to measure user experience. They measure a page’s load time, interactivity, and the stability of the content as it loads.
For internal links, you should ensure that all the pages you link to are active and accurate. There are two types of links to consider — internal links and backlinks. Internal links lead from one page on your site to another while backlinks are links from another site to yours. Finally, evaluating your metadata can help you get more clicks in the SERPs. Metadata is data that describes your page to Google so it can form it into a search result.
That’s more than annoying if you have a website with tens, hundreds or even thousands of pages. Lets Encrypt is a non-profit organization that provides free SSL certificates, and it’s backed by some of the biggest players in the industry—including Google. If you have a small website (under ten pages), then I wouldn’t worry too much about either of these files.
- If it’s not a manual action, you may need to check further for Google algorithm updates, as they can significantly affect your site’s organic traffic.
- Local SEO Services are for businesses focused on keyword rankings in a specific location or region.
- That means you should look up phrases that include your brand name followed by your product or services.
- Redirecting those resources toward content and foundational SEO improvements usually yields way better results.
- If you have a majority of short-tail keywords, which only contain one or two words, you’ll want to rethink your strategy.
- It’s ideal for businesses with medium-sized websites seeking to enhance user experience and technical performance.
If an audit uncovers indexable pages with URL parameters, then pay close attention — particularly if you’re running an eCommerce site. Then Google will recognise the H3 headings as a list, and you’ll have a shot at picking up the featured snippet for the “5 best widgets” query. Some of them were simply excess header tags that had been created at some point in WordPress. If you have the same issue and want to get rid of the warning, you can just add the following line to your robots.txt file to stop crawlers from accessing that page. The nofollow page was created by Cloudflare’s email address protection.
Across reports and the Embed tool you can customize Fonts, Colors, Display Layouts, Content, Checks and Sections, Report Text, Email Content. Our PDF reports run fast – the majority of pages can be fully audited, with PDF generated within 20 seconds. We look at a range of important factors that matter not just for SEO but for Usability and Accessibility. Whitelabel reports are a very good tool for getting leads as well as providing value to potential clients. Send PDF reports to prospects and use your report as a conversation guide or opener.