Our approach targets users first because that’s what search engines reward. This chapter covers keyword research and other methods to determine what your audience is seeking. Meta descriptions appear in search results below the title tag.
It’s just another small way to help Google better understand what the topical focus of your page is. It’s also a way for people with vision issues to know what’s on the page if they use a screen reader, as they will read out the tag. We’ve put together this simple (but actionable) list of the 12 most important factors.
Once you’ve set up ShortPixel to implement WebP/AVIF, ensure it’s displaying correctly on your site. Use this free, mobile-friendly testing tool from SE Ranking to check your site. If your site doesn’t format on a mobile device, you’ll struggle to rank highly. And if you have a Shopify store, check out my Shopify speed optimization tips. URLs are used by Google to understand your site structure and individual pages.
Use the Appropriate Heading Tags: h1, h2, etc.
Your call-to-action should be near the top, and shouldn’t compete with external links. A meta description is a short description that appears in your search snippet. Google can pull information from a page to create that description.
It also enhances the user experience by providing a clear hierarchy. An SEO strategy is a plan to create, optimize, and promote content to improve its visibility in search engine results, attracting more organic traffic to a website. It involves a variety of techniques, such as keyword research, on-page optimization, technical SEO, and link building. Technology is a key element for any on-page SEO strategy, as it determines how users interact with a website.
But it is absolutely worth investing the time and effort into improving load time and making sure your pages load quickly. Anyone who knows anything about SEO knows that keywords are important. You have more characters to work with than a title tag, which you should use to elaborate on what the page is about.
You From Ranking Higher
When talking about on-page optimization, semantic distance refers to the relationships between different words and phrases in the text. This differs from the physical distance between phrases, and focuses on how terms connect within sentences, paragraphs, and other HTML elements. Each web page is made up of different parts—headers, footers, sidebars, and more. Search engines have long worked to determine the most important part of a given page. Both Microsoft and Google hold several patents suggesting content in the more relevant sections of HTML carry more weight.
Basic technical knowledge will help you optimize your site for search engines and establish credibility with developers. Although both are important for rankings and search visibility, on-page and off-page SEO each solve for different SEO factors. For higher pages per session, include internal links strategically throughout your content and offer suggestions for related articles or resources at the end of the page. A positive UX boosts user satisfaction and signals to search engines that your site provides value.
With the right tools and methods, you can be able to uncover those hidden pages that are missing from your website structure. Remember, On Page SEO is not a one-off task but an ongoing process. This description works because it’s short but sweet, aptly describing the appeal of a dress in one sentence. Website navigation plays a significant role in a user’s online shopping experience. If your category pages aren’t arranged logically, it’s more difficult for shoppers to find what they’re looking for, leading to increased user frustration and high exit rates. If you’re using an ecommerce builder like Shopify, you’ll be able to easily tweak these titles from your dashboard or website editor.
- They help Google understand what a page is about and boost its authority, which can lead to higher rankings.
- It’s important to review URLs before publishing a web page because most Content Management Systems (CMS) will auto-generate the URL based on the title of a web page.
- It’s your opportunity to advertise your page and convince users to click your link and visit your website rather than selecting one of the other links.
- Well-written, engaging titles are known to increase click through rate (CTR) and engagement.
- For example, when you write a page around “Paris”, include semantic keywords like “Capital City of France”, “City of Love”, “Eiffel Tower”, etc.
It’s believed that Google looks at user signals (dwell time, time on page, etc.) to influence rankings. So if your SEO Anomaly content is complicated and difficult to understand, your visitors will be heading straight for the back button. Quality matters where the written piece of an article should satisfy expertise, authoritativeness, and trustworthiness. By integrating a responsive design, you’ll make it easy to improve your site’s ranking in the search results.